The Oberhaching-based company is a distributor specializing in electronic components. Besides online trading and eProcurement solutions, the change from pure mail order to active selling, the Demand-Creation, opens up new business potential for Bürklin Elektronik. Although the focus on B2B was anchored in the business model from the very beginning, today it accounts for more than 99 percent. A development that could no longer support the existing IT solution. A new software solution based on Microsoft Dynamics brought significant improvements – especially in the logistics area thanks to the industry and scanner solution of synko GmbH.